"Whatever business you're in, it's going to commoditize over time, so you have to keep moving it to a higher value and change".
"Whatever business you're in, it's going to commoditize over time, so you have to keep moving it to a higher value and change".
This is the newly appointed IBM CEO's thought.
The 30-year-veteran Virginia "Ginni" Rommetty, the ninth chief executive officer in IBM's 100-year history, says that she plans to keep pressing her management team to take more risks and embrace change.
This kind of challenge is a hallmark of Rommetty's career at IBM.
"I learned to always take on things I've never done before. Growth and comfort do not coexist."