Buzz-generator Facebook App As a Brand Marketing Message

Creating and spreding out a successful Facebook app can be a great brand marketing message.

See what Coca-Cola company is doing. They have created a Facebook application, the "Coke Zero Facial Profiler", that scans photographs of faces and tries to find mathing images in their database, using attributes like skin color, face structure and chin angles.

To use it, a visitor gets the app through Facebook or by visiting cokezero.com and he allows to pull information from his Facebook account; then the visitor uploads another pic. The app turns your face into raw data and matches it through the database of all these different people.

After the visitor can contact the match via their Facebook page.

More than 288,000 people have installed the app, and the average time spent on cokezero.com was over five and a half minutes.

“We feel like it’s creating the buzz that we want,” explained a Coke Zero exec.

(Truth be told, there are many people who complained about the inaccuracy of this software).