Amigot's blog: Marketers Will Use Extensive Social Media Strategies during the Olympics

Vancouver Winter Olympics' big sponsors are seeing that ad dollars work better when using social media.

For example, Visa will dedicate 40 % of its Olympic marketing funds to digital ideas, four times the past share.

They have spent months creating strategies to expand their brands online.

“Every piece of our Olympic marketing has a social and mobile component,” says Coca-Cola’s marketing chief.

Here is a quick list of some of their ideas, according to USA Today:

Visa: Its six Olympic spots will be seen on its YouTube channel before aired on TV.
Coke: The brand has created a virtual snowball fight for consumers to share via social media. It also has an iPhone app with NBC that has sounds of cheering, air horns and a Coke being poured. Coke-sponsored athletes will tweet about their experiences.
McDonald’s: It has created a virtual scavenger hunt: How Do You McNugget?
GE: It will launch a program for better health. 25 experts will tweet about things folks can do to be healthier. It also will offer advice on its Facebook and health-related videos on YouTube.