Vancouver Winter Olympics' big sponsors are seeing that ad dollars work better when using social media.
For example, Visa will dedicate 40 % of its Olympic marketing funds to digital ideas, four times the past share.
They have spent months creating strategies to expand their brands online.
“Every piece of our Olympic marketing has a social and mobile component,” says Coca-Cola’s marketing chief.
Here is a quick list of some of their ideas, according to USA Today:
- Visa: Its six Olympic spots will be seen on its YouTube channel before aired on TV.
- Coke: The brand has created a virtual snowball fight for consumers to share via social media. It also has an iPhone app with NBC that has sounds of cheering, air horns and a Coke being poured. Coke-sponsored athletes will tweet about their experiences.
- McDonald’s: It has created a virtual scavenger hunt: How Do You McNugget?
- GE: It will launch a program for better health. 25 experts will tweet about things folks can do to be healthier. It also will offer advice on its Facebook and health-related videos on YouTube.